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It’s easy to get stuck in the mindset of you get what you pay for, but this isn’t always the case. Eye makeup is a great example of this. I know I can get high-quality eye makeup on Amazon for ⅓ or ¼ of the price of department store brands.
There are plenty of great eye makeup deals around if you know where to look.
A quick Google search pulls up these numbers for more expensive brands:
- Full-sized makeup store eyeshadow palettes can easily range between $42 (Anastasia Beverly Hills) and $59 (NARS).
- Eyeliner from cosmetic retailers can cost between $22 (Urban Decay) and $56 (Tom Ford)
- Mascara from department store makeup counters can run between $17.50 (Clinique) and $29.50 (Dolce & Gabbana)
At the bare minimum, one of each of these will cost you $81.50. That’s not including eyelid primers, eyeshadow brushes, and so on. In the list below, the cost of the items averages around $7.45 each and they’re all under $20. These items were chosen based on:
- Their popularity in makeup forums and similar online beauty communities.
- Their ratings and reviews on Amazon; each item has fantastic feedback.
- Their price compared to more expensive alternatives.
Without further ado, let’s take a look at the best eye makeup deals that you can buy guilt-free on Amazon!
Coastal Scents is an ultra affordable makeup brand that’s well-known and loved in online makeup communities. They have single eyeshadows and a wide range of palettes; the Revealed Smoky is undoubtedly one of their most popular options.
It contains 20 beautiful hues including a light cream, taupe, midnight blue, and jet black. Some shades feature a matte finish while others have a bit of sultry shimmer. You can create endless custom smoky eye looks with this palette for under $17.
If you’re looking for single eyeshadows with some serious staying power, look no further than the Infallible line by L’Oreal. The formula for these eyeshadows is quite unique. They’re a ‘hybrid’ of cream and powder eyeshadow, so you get the best of both worlds.
The shadows are designed not to crease or fade, and they’re waterproof. Whether you’re working all day or out all night, these shadows will keep up with you. You can choose from 25 different colors on Amazon ranging from around $4 to $8.
For many makeup lovers, a high-quality nude eyeshadow palette is a must-have. The W7 Natural Nudes palette offers a collection of classic nude colors for a great price. The palette features 12 shades that cover popular light, medium, and dark nude shades.
Some of the shadows are fully matte while others offer stunning sparkles. The colors easily blend and don’t look muddled afterward. This budget-friendly palette has over 2,000 outstanding reviews on Amazon, and it’s less than $8.
Eyeshadow Primer Deals
Milani’s line is among some of the best drugstore makeup on the market. This ultra-affordable eyeshadow primer is no exception. It’s designed to keep your eyeshadow in place without fading or creasing for 8 hours.
It also works with both cream and powder eyeshadows, and it feels lightweight on your lids. It has great feedback on Amazon and beauty forums, and it cost under $6. This is truly a great budget-friendly find.
If you want an eyeshadow primer that offers precise application, this option from L.A. Girl is perfect. The pencil-style primer allows you to covers every bit of your eyelid evenly.
The product is designed to enhance the look of your eyeshadow and make pigments look brighter. It also increases the longevity of wear for your eye makeup. You can snag this highly rated eyeshadow primer for about $7.
e.l.f. Cosmetics is a makeup brand well-known for their incredibly affordable product. Their glitter eyelid primer is a bestseller on Amazon, and it’s easy to see why. It creates a completely smooth surface on your eyelid to prevent creasing and it’s the perfect base for glitter eyeshadow.
It’s lightweight and absorbs nicely, so it doesn’t feel heavy or oily on your lids. You can pair it with any of your favorite glimmery or glittery shadows for a great look. Best of all, this product has rave reviews and costs right around $3.
Liquid Eyeliner Deals
Liquid eyeliner can be quite tricky to apply, but this L’Oreal pen-style liquid liner eliminates that problem. The body of the pen allows you to get a sturdy grip, and the felt applicator tip is incredibly fine.
You can create ultra-thin lines or use multiple strokes to create a thick, dramatic look. The formula dries quickly and lasts for 12 hours, and it’s been tested by ophthalmologists and allergists.
It works well for people with sensitive eyes, and it’s got over 700 amazing ratings from Amazon purchasers. At less than $6, this is undoubtedly one of the best drugstore eyeliners and makeup deals available.
Many people use liquid eyeliner to create a truly glamorous look, and that’s what this Rimmel product is all about. The super rich liquid color is bold, beautiful, and designed to create long-lasting makeup looks.
The thick handle on the wand gives you extra control as you apply the makeup to your eyelid. This easy to use formula gets excellent feedback and it’ll cost you just about $6.
I’m a huge fan of Revlon Colorstay pencil and liquid liners. This drugstore liquid eyeliner is highly pigmented and creates perfect jet black lines. The ultra-skinny wand tip is perfect for making demure strokes that are subtle, but you can easily build thicker lines, too.
This highly-rated formula is available in Black Out, Green Spark, Mahogany Flame, and Navy Shock. You can snag them for about $5 to $6.50 depending on the color.
Pencil Eyeliner Deals
If you want a thick and long-lasting eyeliner, this Jordana pencil is a great pick for you. Though it’s technically considered an “eyeshadow pencil”, this style is perfect for creating bold and dramatic lines.
The dark brown hue is versatile, so you can create nude eye looks and smoky eye looks easily. It’s designed to last for 12 hours, so you can rock it all day or night. This highly-rated eye pencil is under $6.
This is absolutely one of the best drugstore eyeliner pencils that I’ve used. It simply doesn’t budge! You can use it on your eyelids, lash line, and waterline to get smooth, even color that last for up to 16 hours.
Even when I apply this formula to my waterline, it truly stays put. It comes in classic colors like black and brown, but it’s also available in shades such as amethyst and jade. This stay-put formula is right around $6.
If you want an eyeliner that’s perfect for creating smoky, sultry looks, the L’Oreal Voluminous Smoldering liner is an excellent pick. This pencil eyeliner is kajal inspired to create an intense look that glides on easily.
The conal shape of this liner also adds to the way it applies the bold color evenly. It even comes with a sharpener that’s equipped to keep the pencil in the unique conal shape when you sharper in. It’s got outstanding ratings from hundreds of women, and this L’Oreal eyeliner costs under $8.
Gel Eyeliner Deals
Maybelline’s Eye Studio line is pretty well-known for their long-lasting products. This drugstore gel eyeliner is an absolute hit; it has over 1,700 amazing ratings on Amazon alone.
The formula of this deeply pigmented and great for intense looking eye makeup. It’s smudge proof, waterproof, and lasts for up to 24 hours. The gel eyeliner also comes with a fine tipped brush for accurate application.
This beloved product is a great deal if you’re on a budget; you can snag it for less than $7.
Many modern eyeliners leave a semi-matte or full matte finish, but this L’Oreal Lacquer Eyeliner breaks the mold. It has a glossy and polished finished that’s very stunning.
The product is ultra-smooth and easy to apply with the accompanying brush. It’s designed to last for 24 hours, and it’s ophthalmologist tested and approved for sensitive eyes and contact lens wearers. If you want a high-quality, fantastically rated gel eyeliner, this pick is just under $8.
This super affordable cream-gel eyeliner is a favorite of mine. And as you can see by the Amazon ratings, it’s a favorite for hundreds of others, too!
This e.l.f. eyeliner glides on smoothly and comes equipped with a pointed angled brush for ultimate precision. It’s highly pigmented and truly stays put.
I prefer using it on my lid to create a thick cat-eye style, but it can also be used on your lower lash line. In addition to being a great product, it’s a valuable deal for under $8.
Are you looking for a reputable mascara that gives your lashes a serious volume boost? If so, this CoverGirl pick is uber-popular and gets the job done perfectly.
The unique rubber bristles on the brush give you a clump-free look while adding volume to your lashes. Over 1,200 makeup lovers on Amazon praise this super affordable drugstore mascara.
The jet black color adds to the full-volume look, and this genuinely great product is less than $8.
False eyelashes can look fantastic, but they can also be difficult to apply and wear. L’Oreal Voluminous Butterfly Mascara is designed to give you the dramatic length and volume that you’d get with false lashes.
The unique wing tip wand lifts and curls out the lashes on the corners of your eyes. The mascara formula adds significant volume and length to each lash, and the formula is clump-free.
You can achieve that fantastic look without false lashes or breaking the bank! This gem from L’Oreal costs under $7.
I have quite a few favorite mascaras, and Maybelline’s Lash Sensational is one of them. This incredibly popular formula allows you to essentially transform your natural lashes so that they look their best.
It all starts with the unique wand tip; it has 10 layers of soft rubbery bristles that cling to all of your lashes. Every single one of your lashes – even the small ones you may not notice – are coated with this super pigmented formula.
The fan-style of the wand tip also gives your lashes a natural but noticeable looking curl. You get all of this from an amazing drugstore mascara for a little over $6.
Eye Makeup Brush Deals
The EcoTools line of brushes is well known for two reasons. They offer cheap makeup brushes, but the quality can be compared to much more expensive brands.
This set of eye makeup brushes offers everything you need at a competitive price. It comes with one large eye brush, one angled crease brush, one petite eye shading brush, one smudge brush, and one ultra fine liner brush.
The bristles are soft, hold product well, and really get the job done. They’re some of my favorite go-to brushes, too. The best part? You can get this set of five amazing tools for under $8.
This eye makeup brush set from Real Techniques is one of the first sets that I ever purchased. It has over 1,600 amazing ratings on Amazon, and they are truly accurate.
This set of brushes contains a base shadow brush, a deluxe crease brush, an accent brush, a fine liner brush, and a brow brush. The set comes in a unique carrying case that you can use to stand up and display your brushes, too.
Real Techniques is used by new makeup users and professionals alike, and this set costs under $10.
In order to create the perfect smoky eye makeup look, you need the right type of eyeshadow brushes. This highly-rated set from Coastal Scents is perfect for getting the job done.
The set contains a large shadow brush, a medium shadow brush, a blending brush, an angled liner brush, and a dome smudge brush. It also comes with a small guide on how to properly use each brush to achieve the look you want. These professional grade brushes are a truly good value at about $10.
Final Thoughts: Makeup On A Budget Without Sacrificing Quality
When you take a look at the ratings of these cosmetics, you know that they’re the real deal. They’re beloved by thousands of women who each have their own unique styles. You can easily pick and choose the ones that work for you without overspending.
Let’s use the scenario from above and imagine you buy the most expensive item from each of these categories. You’d be getting six highly-rated makeup items and a full brush set for about $64.50 total!
If you enjoyed this article, you might also like the following:
- Top 36 Drugstore Makeup Deals Under $20
- These 10 Survey Sites Will Make You $300+/Month
- 8 DIY Beauty Recipes For The Frugal Mind
Don’t see any eye makeup products on this list that should be? We’d love to hear about it in the comments below. Thanks for reading and happy frugaling!
My name is Jason Wuerch and I'm currently located in Madrid, Spain running a personal finance blog called Frugal For Less. My goal is to help everyone and anyone willing to make and save money through easy and simple ways that don't require much effort. Just because you're frugal doesn't mean you have to give up life's luxuries.