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10 Digital Marketing Jobs That Pay Well

10 Digital Marketing Jobs That Pay Well
Jennifer Leach Oct 13, 2019
Want to Earn Some Extra Money?

Are you searching for digital marketing jobs to make extra money this year?

Digital marketing is an awesome industry to pursue.

It’s growing by leaps and bounds every single year and as more people are becoming internet savvy and trusting the world wide web, even more jobs are going to become available in this space.

You’ll see that there are a ton of advantages to working in digital marketing.

In addition to the freedom and flexibility of the job, you’ll feel rewarded by making a difference in the way companies serve their customers.

Additional perks include the opportunity to possibly work from home, casual work environment, flex schedule, high income potential and independent work in a self-paced environment.

Keep reading to find out about the digital marketing field and see if it’s right for you!

What is Digital Marketing?

In a nutshell, it’s online marketing, or the marketing of products and services with digital tools and resources.

Types of digital marketing include:

  • Social media marketing
  • Display advertising
  • Pay per click ads
  • Mobile ads
  • And, more!

Its start dates back to the early 1990s and since then, as digital technologies have grown, so has the field of digital marketing.

So, as long as there are digital technologies like the Internet, there will be digital marketing.

Pros of Being a Digital Marketer:

  • High income potential
  • No specialized background or expertise required for many jobs
  • Variety of career possibilities
  • Flexible work environment and work schedule
  • Ability to work from home

Cons of Being a Digital Marketer:

  • Continuously growing industry which means the need for constant learning
  • Lack of structure
  • Heavily client-based
  • Data driven

Take a look at some of these digital marketing jobs that might spark your interest.

What’s Involved in Digital Marketing?

In one of the many roles in the digital marketing industry, your role will be to help the team drive results for your client.

Clients (or businesses) are looking to run successful, profitable companies and they need the help of digital marketers to get them there.

They want to connect with customers online, grow their brand, increase traffic, and increase the profitability of the company.

Online advertising will get them moving in that direction and as a digital marketer, your job will be to create and execute the plan to meet and exceed their goals.

What Are Jobs in Digital Marketing?

There are tons of digital marketing jobs available, in various positions and in different capacities.

This is a great full-time job with the potential of very high income and stable employment. Here are some digital marketing jobs to review:

1. Content Strategist

A content strategist is someone who creates and executes the content strategy for the company.

Some tasks involved here include:

  • Mapping out and implementing the content strategy
  • Directing staff on campaigns
  • Establishing benchmarks and measuring results
  • Create, review, edit, test, and publish all digital media

Skills required:

  • Strong command of the Native language
  • Strong grammar and proofreading skills
  • Editing
  • Organization
  • Strong multitasker
  • Data interpretation
  • Deep understanding of marketing and content strategy

The national average for a content strategist is $72,742 per year.

2. Digital Marketing Manager

The digital marketing manager is typically the lead on the digital marketing project.

This person will be in charge of creating and executing campaigns, setting budgets, maintaining performance benchmarks, monitoring results, and other duties.

Skills required:

  • Strong communicator
  • Well-organized
  • Great attention to detail
  • Strong leadership skills

Digital marketing managers play a major role in the brand’s awareness.

Skills required:

  • Leadership skills
  • Strong communication
  • Attention to detail
  • Well-organized
  • Data analysis
  • Knowledge and understanding of data tools

The national average for a digital marketer is $60,714 per year.

3. SEO and/or SEM Specialist

An SEO or SEM specialist is the person in charge of internet search campaigns for the brand.

SEO stands for search engine optimization and SEM stands for search engine marketing.

Both titles can be used interchangeably and mean almost the same thing.

The role of this position will be to:

  • Review on-page SEO
  • Review off-page SEO
  • Create and execute link building campaigns for SEO
  • Organize and lead any outreach efforts for SEO
  • Setting goals and measuring the results

Common questions to consider when thinking about a company’s SEO and your ability to improve their SEO:

  • How can you improve the search engine rankings?
  • What can be done on-page to help a website rank?
  • What can be done off-page to help a website rank?
  • What are some ways social media add value?
  • How can I take advantage of emerging trends?
  • What about goal setting and how will that be done?
  • Key performance indicators? Benchmarks for success? How will those be measured?

This analytical role requires these skills:

  • Highly organized
  • Results-driven
  • Data-driven
  • A professional who enjoys looking at data and examining the numbers
  • Goal setting

The average salary for an SEO specialist is $50,437/annually.

4. User Experience Designer

The User Experience (UX) designer will be in charge of creating a great customer experience for the user.

Their concern is how the product feels and the overall user experience. UX designers will explore many routes to solve the same problem, doing lots of testing and examining user behavior.

Think wireframes, storyboards, and sitemaps.

This is a design/tech position in one and this professional will be savvy with tools like Adobe Photoshop, Illustrator, Fireworks, and Sketch, among other tools.

Common Questions a UX Designer will ask:

  • Why a website is being used?
  • What is the functionality?
  • How accessible is the site?
  • How aesthetically pleasing is the site?

Primary job duties might include:

  • Define interaction models
  • Communicate scenarios
  • Testing
  • Developing wireframes
  • Screen designs
  • Collaborating with other members of the team to meet the end objective

According to this source, entry level UX designers make a salary starting at $75,000.

5. Email Marketing

If you are working in email marketing then your job duties will involve marketing via email to reach customers and deliver the brand’s message to the customer’s inbox.

Email marketing and list building is a crucial building block to the success of a brand’s marketing campaign. It’s an often overlooked marketing tool but oftentimes the most powerful marketing strategy that a business can use.

Email marketers will have job duties like:

  • Connecting with customers
  • Creating email marketing campaigns
  • Ensuring email messages are delivered in proper format
  • Ensuring a clearly understood marketing message
  • Forging customer relationships via email

Some tools you might use:

The national average salary for email marketers is around $50,500.

6. Data Analyst

Data analysts will analyze data, sifting and filtering through all the information and putting it in an easy to digest format. They will create processes and systems to organize and apply the digital marketing strategy.

This is the perfect digital marketing job for introverts who are numbers-driven and enjoy looking at all the data.

What are the skills required?

  • Well-organized
  • Mathematical ability
  • Problem-solving skills
  • Great attention to detail and critical thinking skills
  • Good computer skills
  • Strong communication
  • Familiar with computer software and tools, like SQL, SAS, MS Excel, etc.

For those truly data driven, this is the job for you.

Entry level data analysts can make $50,000 to $75,000 per year.

7. Social Media Marketer

For those with a love for social media, how would you like to get paid to play on social networks all day?

Yes, this is a job and a dream job for many.

A social media marketer’s core duties will involve using social media to meet the goals of their client, like:

  • Increasing revenue
  • Delivering a brand message
  • Creating brand awareness
  • Growing website traffic
  • Increasing the size of the email list

Social media managers help companies reach their customers over social networks.

They are in charge of creating and implementing social media strategy to meet and exceed their client’s goals.

Skills Required:

  • Strong command of  Native language
  • Strong communicator with excellent grammar, spelling, punctuation
  • Strong proofreader
  • Customer service oriented
  • Strong understanding of SEO, content strategy and social media marketing

Read more about building a social media strategy.

Social media marketers earn $45,944, on average.

8. Bot Developer

Bots (short for robots) are third-party apps that run inside networks, like:

  • MobileMonkey
  • ManyChat
  • Dominos
  • Whole Foods Market
  • Bank of America

And, 8 more chatbot examples.

They operate on artificial intelligence (AI) and the goal is for bots to help streamline processes, to help businesses save time and money.

A lot of the bots you see on websites you visit are available to do things like answer basic questions, schedule appointments, deliver a message on a sequence based on your responses, etc.

They replace human customer service reps.

Instead of a person being on the other side of the messenger service answering customer inquiries, bots replace that function.

Here are some places where bots can be found:

  • Websites
  • Social networks
  • Online marketplaces
  • Web Forums
  • Chat rooms

As a bot developer, you’ll be working to create and maintain bots.

This is actually one of the higher paying digital marketing jobs because the skills and expertise required here are greater than other jobs in our roundup but, you can learn bot development if this is of interest to you.

There are plenty of resources online to teach you like, this source, which shows you how to build a Facebook messenger bot in about an hour.

The average pay for a bot developer is just over $85,200.

9. Pinterest Advertising Specialist

A Pinterest ads specialist is a marketer who focuses on helping clients with Pinterest advertisements.

Pinterest ads, or promoted pins are Pinterest’s ad platform.

Just like Facebook offers Facebook ads, Pinterest offers promoted pins, where customers can pay for advertising to specific pins to drive awareness and traffic to a sole source, for the purposes of increasing traffic, increasing revenue, growing an email list, and other reasons.

What are the tasks of a Pinterest Ads Specialist?

  • Creating, executing, and optimizing ad campaigns
  • Measuring performance benchmarks
  • Reviewing analytics
  • Creating ad content, captions, and graphics
  • Scaling campaigns

So, you will be helping your clients meet their goals using Pinterest ads.

This success story shares a story of an entrepreneur making over $41,000 from their venture into Promoted Pins.

And, I’ve read even more success stories sharing businesses investing X dollars and getting a 10X return, or something similar.

This is a powerful marketing strategy to take and experts like Pinterest ad specialists help brands to explore this marketing channel.

I’ve been personally managing Pinterest for companies for over 5 years.

It’s super rewarding and allows me to indulge in working on one of my favorite social networks, Pinterest!

Aside from investing in Promoted Pins, the role of a Pinterest ads specialist may also include:

  • Creating Pinterest graphics
  • Writing keyword-rich Pinterest captions
  • Setting up and optimizing their Pinterest account
  • Outreach to join group boards and communities
  • Following relevant users and boards on Pinterest
  • Creating and employing a pinning strategy to grow their fanbase and increase their traffic

Freelance Pinterest ad specialists can earn up $600 to $1,000/month per client.

10. Facebook Ads Specialist

We just shed some light on ad specialists for Pinterest.

Next, are ad specialists for Facebook!

As a Facebook ads specialist, you will help your clients meet their goals using Facebook ads.

Creating and executing the Facebook ad strategy may involve tasks like:

  • Creating ad campaigns
  • Testing ad campaigns
  • Scaling ad campaigns
  • Writing keyword-rich ad captions
  • Studying Facebook audiences and demographics
  • Creating Facebook ad creatives and sales funnels

Facebook ads are a highly sought after skill because every marketer is not good at Facebook ads.

It does take a certain level of expertise and that’s why so many companies will outsource this task to an expert rather than trying to take it on themselves in house.

This is an in-demand job that will be growing and around for a long time.

The average salary for a Facebook Ads Specialist is just over $50,600, according to this source.

11. Advertising Specialist

An advertising specialist is an expert in advertising, in general.

This means they may not only be knowledgeable about Pinterest and Facebook ads.

They’ll have the go-to and background on a variety of advertising channels like pay per click (PPC), sponsored partnerships, ads on various networks like Snapchat, Twitter, Reddit, and more.

Skills Required:

  • Strong communicator
  • Data reporting and analysis
  • Well-organized
  • Time management skills
  • Deadline-driven

The job duties of an ad specialist may include:

  • Keyword research
  • Graphic design
  • Copywriting skills
  • Leading ad campaigns
  • Liasing with clients
  • Measuring ad results
  • Pitching new accounts
  • Managing multiple projects
  • Funnel creation and setup
  • Learning processes related to digital advertising and ad setup

This is an important role in the digital marketing world.

Ad specialists earn $43,409 on average, according to Payscale.

12. Virtual Reality Specialist/Developer

Virtual reality (VR) developers write code for virtual reality applications and games.

You will find that this is the highest paid job on our list.

It’s great for creatives, as you’ll help bring the client’s ideas to reality/

Tech-intensive job skills/background required, like:

  • Experience with programs like C/C++, Unity, Windows, and related
  • Experience with Linux and/or OpenGL
  • Strong communication skills

Entry level VR developers can earn around $104,000/year starting out.

How To Start a Career in Digital Marketing?

Sounds interesting?

Want to start a career in digital marketing?

In order to get started, think about what direction you’d like to take: working for an employer or freelance.

Employer-related advantages:

  • Health, dental, and vision benefits
  • Life insurance
  • Short term and/or long term disability benefits
  • Paid vacation
  • Sick leave
  • Salaried work
  • Consistent pay

Employer-related disadvantages:

  • Lack of flexible schedule
  • Structured work atmosphere
  • May not be able to work from home
  • Micromanaged (possibly)
  • Work culture that may not align with your personality
  • Limited income

If a structured work environment doesn’t bother you, you will love the stability and benefits of working for a company.

When I had my 9 to 5, my benefits were incredible.

I actually paid no out of pocket cost when I had my first child.

It was so easy and a totally stress-free process. You really feel taken care of.

Advantages of freelance:

  • Flexible schedule
  • Freedom and independence
  • Design your dream schedule
  • Pick the clients you want to work for
  • Be the boss
  • Unlimited income potential
  • Achieving the dream of entrepreneurship

Disadvantages of freelance:

  • Inconsistent and unstable work
  • No benefits
  • No paid vacation
  • No sick leave or other benefits

A freelancer enjoys freedom, flexibility and unlimited income potential.

I recently read a story of a freelance copywriter earning $20,000 per month working for himself!

If you love calling the shots and being your own boss, then freelance might be the way to go for you.

Whichever route you take, you will see benefits and drawbacks.

Having a tough time deciding which path to take?

Why not try doing both?

Many people work a full-time 9 to 5 job as a digital marketer and do freelance client work as a side gig.

You can too!

What Is the Salary of a Digital Marketer?

The salary of a digital marketer will vary according to the type of job they hold, company they work for, and other factors.

According to Glassdoor, the national average for a digital marketer in the U.S. is $60,714.

How Do You Land An Entry Level Digital Marketing Job?

It’s not as hard as it might seem.

We just covered 12 digital marketing jobs including skills, duties, and pay. It might feel overwhelming looking over the list but a lot of the jobs do not require a formal education, background, expertise, or specific skills.

If you’re looking for entry-level digital marketing jobs that fall within the requirements above (no expertise, no background, etc.), focus on the following types of digital marketing jobs:

  • Social Media Manager (or Social Media Marketer)
  • Email Marketer
  • Content Strategist
  • Ad Specialist (any type)

Although I started as a social media marketer with a graduate degree, it was in a totally different field than the work I did in marketing. I started from scratch and have seen a ton of success since then. I have seen other marketers do the same!

Success Tips for Getting a Digital Marketing Job:

  • Gain as much experience as you can
  • Learn on your own
  • Start a blog and apply digital marketing strategies to grow your blow
  • Proactively apply to many positions
  • Network as much as possible

Gain Experience

Gaining experience is easy.

Book clients for free or a very low cost if you have to.

This is the price you’ll pay to enter into this field and many successful marketers do the same.

Booking clients, even for free, will help you gain valuable experience, which you can develop and take with you when you book paying clients. Perfecting your craft is super important and this is a great opportunity to do that!

When I started, my first social media marketing clients were at $35 or $50!

Today, I charge many times higher than that. It’s ok to pay your dues and use the start of your career as a launching pad to get you where you want to be in the future.

Learn by Teaching Yourself

Take classes for learning and understanding.

There are a ton of awesome free and paid resources on digital marketing.

Go to the public library and read books, research strategies and learn from the internet, invest in paid courses from Udemy or Skillshare.

You might even find opportunities to get certified for free (optional).

My start in digital marketing was not without my hand in several paid courses.

These courses help me to:

  • Learn and gain a better understanding of digital marketing
  • Develop my marketing skillset
  • Practice managing and using ad platforms

Be proactive, step out and learn digital marketing for yourself, one on one.

Start a Blog

Starting a blog is a neat way to learn digital marketing in a hands-on kind of way.

You’ll be doing things like using:

  • Content marketing
  • Social media
  • SEO
  • Email marketing
  • And, more!

It’s really good practice and a top recommendation.

Proactively Apply to Jobs

So, if you find jobs that may not be the total perfect fit, apply anyway.

You will find those jobs where you can’t tick all the boxes and that’s ok. You still may be able to land that job so don’t be afraid and apply anyway.

Places to Find Jobs

Try Networking

Networking is so big!

Network, network, network!

Meet people, talk to friends and family, neighbors, college friends, and more asking about available marketing jobs and keep your eyes open for new opportunities.

Recommended Reading: How to Become a Marketing Networking Pro

Final Thoughts

We hope you enjoyed this line up 12 digital marketing jobs to make extra money.

What are your thoughts?

Do you currently work in digital marketing?

Or, are you having a tough time landing a digital marketing job?

Comment below so we can hear from you!

Jennifer Leach

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