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Well-structured social media sites are the cornerstone of successful internet brands, and there’s no shortage of options to appease every taste. Fourth in line of most popular social media sites is Pinterest.
Although it’s fourth in line, pins have a much longer shelf-life than tweets and Facebook posts, giving them a broader reach. Sending your content out through tweets gives it approximately 5-25 minutes before its swallowed into the abyss; a Facebook post gives you about 80 minutes to get noticed.
Pinterest offers an easy to explore and visually stimulating setup. It’s estimated that 29% of adults in the US are members, while 50% of millennials log in at least once a month.
It’s also estimated that those who use Pinterest spend 17% more money, overall than their peers. The abundant DIY, how-to, and excellently-displayed tips are the inspiration that leads to sales, engagement, and inspiration.
For a long time, Pinterest was pegged as a place for women – specifically moms. That’s changing since the landscape of Pinterest is so diverse. 50% of new users are men, and they’re all around the globe.
It’s easy to make this a powerful tool for driving traffic (and, hopefully, money) to your blog if you invest the time. Bite-sized pins can turn passive viewers into long-time readers. There’s no limit to what type of blog can find usefulness through Pinterest.
Popular Pinterest Niches
63% of millennials on Pinterest say the platform helps them discover new brands or products. An even more impressive number is 93% of Pinterest’s 200 million users use the platform to plan for purchases.
If your blog focuses on pinning the latest and greatest trends, making good pins highlighting some of your favorite brands and items can be a good recommendation for shoppers. 90% of Pinners say that what they see there helps them decide what to purchase.
That means they turn to Pinterest for advice. Pinners want to see products in real life. Your blog can bridge the gap between runaway and real life – and then again between admiring and purchasing.
Making good fashion content on your blog will contribute to the 29% of millennials who will buy that new hat or jacket because of well they see it can be worn.
Planning for a trip requires a lot of research. Travel blogs that specialize in answering questions and providing inspiration will reach twice as many travelers through Pinterest than the top travel agency sites.
For travel bloggers, this is a huge audience to tap. It’s easy to use your vacation photos to inspire new trips to the 40 million users looking for it. There’s a lot of opportunity on Pinterest to be relevant in the travel audience.
Recommended destinations are just the tip of the iceberg. Sites to see, places to eat, and attractive accommodations can all be highly sought-after blog posts that can easily be turned into pins. A well-organized board can help travelers find your blog and implement your advice into their plans.
Learning to cook on your own can come during various stages. Graduating from school, moving in with a girlfriend, or becoming a new mom might call for a little more skill in the kitchen for many.
For cooking blogs that dish up different ways to make home-cooked meals and desserts, Pinterest can be your best ally. One LA-based user says, “if you visually see something, you’ll get a lot more inspired to make it.” This is true for the 43% of millennials who use Pinterest for cooking ideas.
86% of millennial Pinners boards to plan for life’s moments, and they’re more likely to plan twice as early as their peers. Since they’re looking early, they’re open to options. the products they see early on can be the most influential.
Pinterest also offers the opportunity for brides to share much of their planning information in one spot. With a group board, brides can keep their wedding parties connected with their updates and ideas without any lengthy or overly-active text and email chains.
People look for advice for all types of advice on Pinterest. Saving money, losing weight, and getting ready to go away for school see huge numbers of engagement through pins. If it’s already on your blog, a quick rich pin will get more people onto your page (more on that later).
With the right graphics, any type of blog can find members of their audience on Pinterest. Arts and Crafts blogs are particularly sought after on Pinterest. Around holidays, gift ideas, DIY decorations, and themed treats are shared a mile a minute.
Don’t fear that using Pinterest will misrepresent the number of visitors your site gets. Pinterest is designed to draw traffic to external sites (your blog!). Their growth is more than double that of other social sites such as Facebook, and the picture-rich design ensures that further engagement moves them to the source of the content.
Pinterest inspires, entertains, and has plenty to offer a wide range of people. If your blog has any of that to offer, then you should consider using Pinterest to drive traffic. It’s relatively easy to do once you know some dos and don’ts and put the time into making picture perfect pins!
1. Recognize and understand how people use Pinterest
Pinterest is all about pictures, but it doesn’t end with pictures. Having captivating images will help to attract people’s eye and incentivize people to click for more.
Instead of the instant-sharing capabilities of other sites like Instagram, people expect more from Pinterest. On Pinterest, you’re competing with excellent photography and graphics to gain attention.
Once you’ve got the attention, you’re angling for engagement or better yet: a save. Saving a pin allows users to categorize the information in their own boards to revisit later. This is beneficial to your blog because this user’s board (if public) can be seen by others exploring their content and can lead to more traffic for your site.
Pinterest is also working to expand its capabilities while staying true to its design. With the save option and board-building, it’s increasingly becoming a “save for later” service. For your blog, that means a second chance at a viewer who may have not had the time or interest when you first met.
This is a great step for bloggers who focus more on words than images. It still requires a great hook-image, but you’ll have the opportunity to display some words or a subtitle to bring in readers over strict-viewers or doers.
2. Understand your business and your market
If you’re in the business of blogging, you already have an audience you’re trying to reach. The perks of Pinterest is that you can branch off in many directions while still staying relevant.
As mentioned before (and will definitely be touched on again) Pinterest is about pictures, and pictures can speak a thousand words. Having an established brand will help you stay on track with what your audience wants to see and help you create a sustainably engaging board.
For example, if your blog is all about desserts, savory pics of the finished products will fair much better in vibrant color. If your blog is focused on weight loss and fitness, you’ll be featuring a lot less of tempting food pictures. If your focus is travel hacks, save the cute puppy pictures for a personal (private) board.
3. Create boards
By using the very old-school idea of corkboards, Pinterest has brought our little notes, cutouts, and concert stubs to the digital landscape. Once you understand your market, it will be easy to break down the topics they aim to see.
Using a Pinterest page for your blog is a great way to showcase what you’ve created. Since your blog is bursting with content, you want to ensure that it’s properly categorized into boards.
When making a board:
- Use keywords
- Save the drama for your mama… I mean, make practical titles. It may be tempting to use clever titles, but since they’re so unique it’s unlikely people will actually be searching for them.
- Make it match what’s on your blog. The cross-referencing will help drive more traffic, one way or another. The likelihood of showing up in search engines is improved – which is ultimately the main goal of creating internet content.
If you haven’t already, it’s a good idea to turn your Pinterest account into a business account. This will help your blog have a full-face on Pinterest, and readers will be able to easily navigate the breadth of your content.
That’s when you make the boards. These are more or less “pages” of your blog. They’re useful in grouping together different categories of your content so that your audience can find what they’re looking for easily.
Boards should be focused on a few keywords – and the title should reflect that. This is another instance where you want to leave the clever titles to the side for the sake of attracting an audience.
Go straight for the punch, i.e.: cooking dinner on a budget, as opposed to something like no money, no problem. If people are looking for dinner ideas, they’re more likely to search keywords like “cooking, dinner, budget” than 90s rap lyrics.
Once your board is set up and properly titled, use it to break down your content. Have a board for cheap dinners, desserts, appetizers, etc.
Pinterest now offers a feature to get more granular with categories. In your desserts page, you might want to break it down by holiday, event, or type. Use this to your advantage – your audience will thank you.
4. Create unique pins
Building your brand means knowing who you are and who you’re trying to reach. By creating unique pins, you’re giving yourself the opportunity to sell your blog to pinners.
There have been some recent changes to how Pinterest’s algorithm works. The prioritized pins are those that the user engages with and is interested in the most – not the blog that pumps them out a mile a minute.
The important components of a good pin include an attractive photo alongside an appropriate description. Give a good summary of what they can expect once they click the page, and be honest!
Keywords will help get your pin in front of the right people. Use them wisely. Titles with keywords in them are more likely to get lands than the ever-so-tempting cheeky title. Save the puns for the blog content, and focus on the question people need to be answered.
To create a quality pin that will get you noticed, consider:
- What content do your followers want to see?
- Does it match the board it’s pinned to?
- Does the photo match the content?
- Is the link bringing the viewer where it says?
Once your blog is noticed and they’ve arrived on your site, the work begins. A good tip is to use the same image that was in the pin on the landing page. They liked it then, and it will show that they’ve arrived for what they signed up for.
Things you definitely want to avoid are:
- Misdirecting pinners to a different page than where they intended
- Descriptions that are vague or completely void of keywords
- Pinning the wrong content to the wrong board
Make sure you include in your pin
- an excerpt or summary from the article in the description
- An engaging, relevant image (with an aspect ratio of 2:3 or 4:5 for mobile optimization)
- A direct link to the referenced article on your blog
- Attention-grabbing text in the image
5. Utilize Rich Pins
Every day, 14 million articles are pinned. Making sure that your article is a rich pin will give your blog a much greater opportunity for visits. A rich pin can be used for different formats, like an article pin, recipe pin, or product pin.
Depending on what your blog provides, these pins can mean the difference between moving on and engaging. People are more likely to continue on the path if the link is provided straight away – and that’s what rich pins do.
Blogs big or small can benefit from Rich Pins. Even popularized sites like BuzzFeed have found that a strong Pinterest site is their top traffic driver.
Rich pins can be used for various types of blogs. They format it in a way that it’s attractive and interactive. It uses a bold title with a link to your site if it’s a blog article that you’re trying to promote.
For example, food blogs use Rich Pins extensively to get people on their page. A delicious-looking photo will draw users in for the click. Once clicked, the pin will provide the recipes. Another click for the procedure and recommendations is the next step, leading to your blog.
It’s easy to set up Rich Pins, but one thing to keep in mind is that you cannot link directly to your homepage. Make sure it links to an article and the rest is a breeze.
6. Follow others in your niche
So you’ve set up a beautiful business page with specific boards and strong Rich Pins. So where are your followers?
Pinterest is a community and in order to really get the most out of it, you need to follow back. Competition can be a good ally in building your own audience. Follow your competitors to see what they’re up to – and to follow who’s following them. This will help put you on the scene.
Though a huge focus of building your own brand lies in original content, being part of the community will inherently drive new viewers to your site if they’re already looking up your niche. Doing a quick search on Pinterest will help you find other like-minded bloggers (and their followers).
It’s also important you share the love. Share some content from similar blogs and get yourself noticed. If you’re willing to share their content, they’re much more likely to repay the debt. It’s all about community, anyway!
7. Make use of group boards
While you’re in the process of sharing other people’s pins, you’re likely to find some pins that you admire. Use this to your advantage with group boards!
The main feed on Pinterest will provide pins from people you follow, suggested pins, promoted pins, and popular pins. Getting onto a group board with a big audience gives your pin the chance to gain popularity on the board, but also to outsiders who might be interested.
If you create a group board, people can request permission to share on that board. If you’re just starting out, it could be more helpful to join an existing board in your niche. Once your content starts making it onto a collaborative board, you’ve got a stage with an existing audience that is interested in you.
Disclaimer: it could be a bit of a process to be deemed eligible to join a collaborative board. It all starts with you ensuring that your pins are the best they can be and, most importantly, relevant to the board you’re trying to join.
Collaboration in Pinterest boards can really help boost your blog from unseen to inundated.
8. Try out “Guest Pinboards”
If you’re successful in making connections, you can take the next step with Guest Pin Boards. This board is run by another member of the Pinterest community who (ideally) has their own following. Once they take charge on this board, their followers are likely to jump on board.
A bonus is that it also gives you a bit of a break. Allowing someone else to take the reigns inherently provides fresh new content for your brand while bringing in engagement from their followers.
Like most of their capabilities, Pinterest makes it easy to invite guests to use your board. Make it as personal as possible, state your admiration of what they have to offer, and let them know what you want to see them share for you.
9. Pinterest Traffic Avalanche
Just started your blog and feeling a little lost when it comes to trying to get people to visit it? Have you wasted hours trying to figure out SEO traffic and remained unranked? You might feel like nobody even knows your website or blog even exists.
You can generate over a thousand new views for free while spending even less time on driving traffic and more time actually creating blog posts. Have hundreds of fans come every day to your blog, become a leader in your niche… sound too good to be true?
Try out the Pinterest Traffic Avalanche. You’ll learn out to set up your Pinterest profile using SEO to get more visibility in the Pinterest searches. You’ll see how you can organize boards, pins, and create gorgeous board covers.
You’ll also learn how to automate your blog traffic using pin scheduling – so you can get traffic even when you’re busy doing something else!
You’ll also learn how to design custom pins because, in the long run, the most beautiful content will always win out. Design something that represents your brand to get some viral traffic.
You can also collaborate on group boards to help get more visitors to your website or blog. Then you can track your progress through analytics, so you know what’s actually helping you and what’s not. This can help you strategize better.
Finally, learn the different strategies for figuring out how to get more people to sign up for your email list – by directly pinning your opt-ins on Pinterest.
10. Tailwind App
The Tailwind App is going to help you figure out the smartest way to schedule on Pinterest. It will help in several ways including the following:
- Saving time: Take advantage of bulk image uploading, the drag-and-drop calendar, the multi-board pinning, hashtag lists, and many other short cut options that are created with the idea of saving you time.
- Maximizing your reach: Pinterest schedules can be automatically optimized around the times when your target audience is most active.
- Keep an eye on your success: You can find out what’s actually working for you with the deep analytics and insights provided.
- Handle your scheduling properly: The Browser Extension will allow you to create multiple posts from any site with just one click – even repins on Pinterest.
- Stay informed: Use the Hashtag Finder to automatically suggest which ones are best for finding the right people at the right time.
- Become more efficient: Use one tool with a single workflow to post any and all visual marketing content to your Pinterest.
11. Be active
The final say in finding success for your blog through Pinterest is to use Pinterest. Take the time to share your own content (as often as possible) and repin others with a shared audience (10-15 times a day, to start).
Don’t be scared that you’re spending too much time promoting other content. 80% of all pins are repins, so giving the favor to someone else improves the chances of you getting the love right back.
Readers that go directly to your blog can also help spread your pins. Including a “pin it” button for your blog can drive traffic upstream. We already know some people like to “save for later,” and that’s a great way that they can do that if catching a glimpse in passing.
It seems like a lot, but a little bit of extra Pinterest will lead you to a lot of extra readers. After all the hard work you’ve done for your blog, it’s a small investment to boost your viewership. Users on Pinterest want variety and with 100 billion live pins on Pinterest, there is no shortage of it.
With such an abundance of material, it is crucial to make sure you stay on top with quality pins and well-spent time. Keep your eye sharp when creating your images and make them relevant to your viewers and always remember to check the link works.
People on Pinterest like to plan. It’s a good quality to take up for your blog to ensure you get the most of your profile. If BuzzFeed’s board can inspire even more readers, the evergreen pin can give you the boost your site needs.
If nothing else is convincing remember: Pins live on far longer than any other sharing site. Today’s pin can be next month’s viral moment for your blog.