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“Perfect oral care. Delivered.” Bold words beckon the potential shopper, and they begin with the time-honored sales pitch of selling the highest fantasy to the consumer forthright.
Now we’re going to examine exactly how possible it is for Quip to deliver on that specific fantasy starting with a look at all the information available.
Just before doing that, I do want to provide a bit of anecdotal context. While I have dabbled in electric toothbrushes, I have by the large always been a very control-centric brusher that likes the option to really control the brush strength of each stroke on my teeth and gums.
I’ll be approaching this product a bit more skeptically as I really want to be sold on the benefits of why the loss of control for more money benefits me as a consumer.
With that bit of context, let’s begin looking at the website and its information before touching on the full product review.
A Sleek Design to Introduce
For anyone that’s a fan of visual design, I will say the design care elements here have been my favorite especially compared to say reviewing BerryCart or survey sites that primarily get the information done in a very standard web format.
The quip website can be navigated in a variable nine to eleven flicks of a track pad; the viewer is going to be visited by a graphic, iconography, or visual aid every step of the way to make each scrolling stroke impactful.
While some might this as a fluff technique, the designs are all very minimalistic yet enough of an eye-catch to tell you exactly what information they correspond to. If you’re looking to browse, it won’t take more than a minute or two to glance at some of the praises for the electric toothbrush on display.
Still, while I consider the investment cost of the design to be an indicator of some level of belief in what Quip is selling, it’s just a separate layer of assurance. The real challenge begins next in terms of investigating what information and claims are offered to those interested enough to offer more time than a glance.
The Initial Fact-Check
The start of the Quip scroll through begins with an extension of the “Perfect oral care. Delivered.” As you start on the words “brush better,” you see an array of different colored quips hanging free or in the respective holding equipment with even a touch of the live-action vibration feature paramount to the electric toothbrush.
While the potential buyer gets their first glance at a new toothbrush type, this kind of verbal caroling really marks the hard-to-keep promise ordeal. Not much is being said, but it’s designed very ingenuously to inspire the viewer to buy.
Scrolling down or clicking “learn more” begins with a very hefty and direct sales pitch: Quip is “designed with every mouth in mind” and “When dentists and designers work together to create a simple, affordable, surprisingly enjoyable oral care service for everyone. Starting with a better electric toothbrush.”
Show Me the Cost
At this point, I decided to hit the shop to look at some of the prices. Without a refill plan, 55 dollars nets you with the quip toothbrush, a protective cover mount, and two sizes of toothpaste (large and small). 50 dollars nets you almost the same just without the toothpaste if you’re particular about the item in question.
With a refill plan, the flat prices drop a respective 10 dollars on each package deal. However, the 3-month refill schedule also happens to be scaled around this decision. If you pay for the forty-dollar option, the refill plan will cost ten dollars a month compared to the five dollars a month of the forty-five dollar purchase.
This corresponds to the toothpaste on the initial order, so it can be a slightly costly charge for every three months. I don’t usually stretch out a tube of toothpaste for an entirety of three months, so it may be an odd prescription model for some especially when the entire purpose is to make you healthier and more apt to brush.
It’s not the oddest number change, however, and you are allowed to individually purchase select items like toothpaste if you prefer.
As a final note with costs, the plastic options for either a straight purchase or refill plan are considerably cheaper at fifteen dollars less then their metal variants. So if you don’t mind plastic, it can definitely lower the initial cost going in. We’ll look at how the brush feels later, but this was enough to provide a baseline for me as a non-native to electric toothbrush upkeep and cost.
So, the next thought process was how does quip compare with any of the major electric toothbrush staples.
Comparing Cost Before the Storm
Surprisingly, I thought quip was just going to be outright expensive even without factoring in any application of a refill plan. I figured it would be as easy as visiting Walmart.com or Amazon.com to debunk the cost and reaffirm my own beliefs. The actual space tends to be grayer in terms of whether or not quip is the affordably created dental plan.
On Wal-Mart.com, I saw the obvious cheaper options that many people would know like Arm & Hammer’s Spinbrush Pro priced at five dollars (the cost of a refill). The options scale-up in price with additional features for the Spinbrush Pro line; they never hit at even the price of the lowest plastic model of quip. Replacement heads do come off as a little cheaper at $7.88 for two (3.94 per brush head), which stands head to head with the automatic five dollar refill.
On the other hand, there’s more of a climb after that in terms of other popular options such as Oral-B. Oral-B’s Vitality Flossaction comes out at 24.97 with replacements heads costing 21.53 for a bundle of 4 (about $5.38 per head) that leaves it cheaper in all but the replacements.
Of course, there is the high-end series of the Oral-B 7000 SmartSeries, but the sales ad here makes it very clear it’s for the most devout brusher. Even though the heads come out to be 13.45 for a replacement (about $6.73 per head), but it’s a specialized head that’s made to fit the entire set of electric brush lines, but it’s not a huge gap changer.
The closet comparable option fiscally to quip came on Amazon with Oral-B’s Pro 1000, which comes out to be $49.94 while also featuring the handle, toothbrush, and head itself. A refill pack of 3 on Amazon comes out to be $17.74 (so about $5.91 per head), so it also lowers the cost a little bit by shopping around. I mention this specifically because quip at this time isn’t featured anywhere to compare market price.
There’s a very clear low, middle-range, and high-end bracket. Quip seems to be falling into the middle range amongst a decent-range of competition, and I thought it proper to discuss price early on. If you’re the type of individual that can easily feel an item is overpriced, quip leaves room for doubt.
With these prices and alternatives in mind, it seems best to look a bit at some of the other touted features and design philosophies that went into making quip.
Still Have Me? So Let’s Look At Information Once More
If we resume where we left off, we’re greeted by three authority sources that have praised quip as a product. TIME calls it the one of the best inventions of 2016, GQ Magazine labels it the best electric toothbrush, and the American Dental Association (ADA) has put their certification behind it. Overall, it seems fancy and prestigious between the impression of the design and these coveted awards.
Of course, a quick search result will allow most savvy users to find that their commercial product brands probably already have ADA certification as well. Oral-B, who you may remember as the biggest competitor that we just mentioned in terms of pricing, also has the American Dental Association behind it. If you have gone to the dentist, you’ve probably received some of their sample products due to said partnership.
If you’re thinking there’s potentially a slip between the two, you can read from Oral-B’s website statement itself: “All models of Oral-B oscillating-rotating-pulsating electric toothbrushes including the Oral-B Pro 1000, the Oral-B Pro 3000, the Oral-B Pro 5000, the Oral-B Pro 6000, the Oral-B Pro 7000, and the Oral-B Pro 8000 have received this coveted designation.”
As a layman, the ADA had the most weight applied to it, but it being spread to a cheaper competitor certain doesn’t sell a specific need that only it can fulfill. I consider TIME and GQ to be relevant more to people of a certain socio-economic status, so I know their particular impact on your viewpoint may change drastically given your exposure. I just know I don’t usually thumb through TIME anymore unless I’m at one of my rare visits to some kind of medical facilities—thus, the endorsement mileage will vary.
Like with before, there’s a lot of coaxing with this information. If you’re completely new to electronic toothbrushes, and you didn’t know to cross-compare then these might be enough of a sales gimmick. The fact there’s cheaper endorsed products just makes me not want to touch it knowing that half the page has been fluff in terms of trying to sell how it is the best option on the market.
Still, the actual information brackets are a few flicks below, so I wanted to see them before making any more judgments independently of experience and other reviews.
The Final Hooks
“The perfect brush.” Once again, the pitch begins with the hard-hitting idea of this is the electronic toothbrush that you can simply not live without.
The line continues softly with a faint description: “Bristles with just the right amount of sonic vibrations and guiding pulses to help simplify better brushing. No excessive power or unnecessary modes, just what the dentist ordered for a wholesome two minute clean.”
The points following afterword merely restate the ADA certification, restate the vibrations as both silent and gentle, and talk about the two-minute pre-mentioned function. Although this may come off as somewhat critical, the idea of perfection with a pretty generic toothbrush set-up had me a little unsure of how to take the heavy-handed sales pitch from this point forward. I’m fine with a company pursuing minimalism, but it felt a bit like it was fishing into the best of both worlds with this description.
The follow up-section was a lot more digestible in terms of information presented and practicality: “No more bulky brush or wired charger to weigh down your day. quip’s slim design and travel-ready holder that suctions to bathroom surfaces helps make your twice daily routine easy and enjoyable, wherever you love to brush.”
Besides leaving out mention of the included travel case, the message here tells you all you really need to know from the bullet points. There’s some on-board suction equipment to let you better place it around your bathroom if you’re not a fan of a classic-style toothbrush holder.
The final section, of course, recaps the matter of cost: “Fresh brush head refills delivered every 3 months before they become unhygienic and incapable of cleaning — for just $5 with free international shipping. You can get our anticavity mint toothpaste in your refills, too.”
We’ve already discussed previously in the article about the price, so the final plug-in to make it seem reasonable doesn’t really portray anything different. If you’ve never bought one before, the model can seem greater than it would be rather easily. So just keep in mind that shopping around is still the best policy.
There is an alert that will pop-up and say that a free $10 refill credit will automatically be applied at the final page of checkout for new users. So, if you’re interested in trying out the refill for two months, there is that advantage for anyone willing to take a go at the brush for three months.
For further sureness, quip is guaranteed for life: “quip was designed to last, but all quips associated with an active refill plan are guaranteed for life just in case something happens.”
Additionally, there is a 30-day return plan if you’re the very frugal type that just wants to try and dash: “We know loving your toothbrush is important because it will help you brush more often and properly, so we accept returns within 30 days of purchase for a full product cost refund if you are not satisfied. Shipping costs will apply if requesting a shipping label from our help team for returns in the United States of up to four quips. quip subscriptions are optional and can be canceled anytime with absolutely no charge (as long as you cancel ahead of your next refill). Just visit getquip.com/subscriptions to cancel your plan”
There’s not much legal talk attached to the return policy, so it seems like there isn’t much to lose if you’re on the fencer. Just keep in mind if you’re going to need a shipping label to return it.
In looking at the website overall, these three sections have mostly served as very general informational sales pitches. As a consumer, I thought what little was presented was done in a very digestible fashion. However, it also was intentionally vague enough as to make me suspicious.
Thankfully there is a glut of FAQs and user reviews actually plastered on the first page. This will be the last section of the review before talking about the brush directly.
Sourcing Additional Information: FAQs & Dental Check-Ups
Whenever I discuss a company, there has to be a visit to the FAQs page of a given site. The help page itself features information on the products, ordering, returning, warranty, shipping, advice (for use), subscriptions / account management, and the company story all labeled neatly in boxes that bring up the appropriate answers. As one might imagine, by the broadness of the topic, each category has a certain number of questions under it with product having the most.
Additionally, while the frequently asked questions are on the front of the help page, they are also starred under each category if you’re going on through. For the most part these questions are what you would expect the standard affair to be (URL redirects and cited information such as why fluoride is used in their toothpaste).
As an example, here is a reply on why toothpaste is refilled only every three months: “With every “quip plan” refill delivery you get both a Home and travel toothpaste! When used with a pea sized amount of paste as recommended by dentists, the large and small tubes contain 3 months and 2 weeks worth of paste, respectively.”
I cannot attest to everyone’s experience with a dentist, so they may or may not be on board with you using a pea-sized amount solely. Some of the information can be standard cleaning practices tied into the relationship with the ADA, and the rest can be common sense add-ons.
Also, it should be noted that the contact us form is easily accessible from multiple locations with either a fill-in email form or different emails listed for different needs (whether server, dental, or business inquiries). With a 30-day money back guarantee, this felt like an extra nice touch that put my mind at ease regarding any trial of the toothbrush since it’s readily available and not buried elsewhere. While mildly exciting, there was one detail I felt really should have been more actively expressed in their FAQs, and it has to do with their refill program.
Get Your Parts Replaced
One of the downsides to quip is the price relative to the brush heads. Many people don’t change their brush heads with the frequency required, and quip highly relies on going with subscription-based work. However, these $5 draws for just one head every three months can prove expensive to the average consumer.
If you can get your dentist on board with this program, you’ve basically set yourself for life in terms of brush supplies while keeping them fresh for maximum benefit. That’s an extra sixty dollars in your pocket per year if you simply keep with the bi-yearly visits that most dental insurance takes care of anyway.
With that said, I found it nice that when you dug into the details there were some more options to make it more of a positive buying experience for the consumer. The little details made me a feel a lot better when going in to look at how quip actually functions once it happens to be in hand.
The Trial: A Quip in Hand
With the biggest concern for quip being price out the gate, the next biggest leap has to be on simply whether or not the brush can be effective for use. The brush isn’t over encumbering like some electronic gadgets can be. You have a bigger base to house the battery; the head and bristles fit in like a regular toothbrush.
Overall, the brushing experience is much like any regular electronic toothbrush. While we talked about the sonic and mostly silent nature of it, there’s not much else besides the standard electric toothbrush to be said here. If you consider the price with what we researched about follow-up heads, it’s a loss if you consider cost and wanted something amazing for the subscription.
Batteries are easy to change, however, as a plus compared to some other electric toothbrushes. You simply bend back the brush head, remove it, pull out the motor, and pop in your next battery and attach your newest head. It’s a small luxury, but it makes sense when a company is buying into a semi-frequent head change notion.
If you manage to get your heads for free from your dentist, I could easily see this feature being increasingly appealing, but it feels very forgotten in the moment when the experience as an electric toothbrush is otherwise rather ordinary.
The caddy didn’t have any immediate impact on me since I’m not one to really want to suction cup anything to my mirror or inside my shower like suggested. There wasn’t any issues with using it, however, so if you’re a fan of brushing and want more sink space then you can take full advantage here.
Beyond that, there sadly isn’t much to say about the quip brush. While suggested as rather revolutionary, there is mostly just some nice visual design tech implemented in the creation with small tweaks. It’s not super expensive as an entry piece (especially if you go for plastic rather than metal), but I’d still mostly consider it a vanity-type toothbrush from my experience.
Will You Brush to the End: Final Thoughts
To summarize my experience with quip, it turns out to be a rather odd journey. I like a lot of the investment they took in terms of actual design for how they want to present their toothbrush. However, the heavy thought focus that went into the outside marketing didn’t seem to go into any direct benefits of the toothbrush itself.
Quip functions like any other electric toothbrush and while it can be a healthier inclusion into your dental routine, I don’t usually like spending extra for laziness and my own human error. If I wanted to include a more visually attractive electric toothbrush, however, I’d definitely consider quip.
Still, quip offers a nice money-back guarantee, and you can always pair up with your dentist and see if he or she is willing to start offering benefits on reoccurring heads. It’s a nice initiative that brings dental care closer, but the legwork remains on the consumer.
So overall, I’d recommend trying quip if you’ve never had an electric toothbrush, and you don’t mind going back through some money back guarantee matters if you don’t like it. The ten-dollar refill credit also gives you some extra time to try and get your dentist included should you really want to pursue this dental pathway.
But from a pretty frugal perspective, the subscription isn’t worth it unless you can get it for free and have reliable dental insurance. There are some good company ideas, but it never cuts past the pay wall fully. Only bother with quip if you’re ready for a steady time investment or really just can’t be bothered to pick out and change your own brush.