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Thinking about breaking into YouTube?
You love film and media.
You come alive on camera.
You’d love to connect with an audience and teach viewers something or entertain.
YouTube is a great place for you to shine and accomplish just that!
Today, the new wave is all about video!
A lot of people would rather watch video than listen to audio or read.
YouTube is where you can build your loyal following, create an online presence for yourself and make money.
A quietly kept secret is that YouTuber’s actually can make a LOT of money!
Just look at stories like this…
- How I Made $5,000 With My Brand New YouTube Channel
- Highest Paid YouTube Stars of 2018
- YouTube’s Top Earner is a 7-year old who made $22 million playing toys
Has that caught your attention?
Check out these 5 ways to make money with YouTube, starting today!
How to Start a YouTube Channel
This part is easy.
First, a YouTube channel is free.
You begin by going to YouTube and creating a channel.
The name of your channel can be changed in the future so don’t worry if you haven’t nailed this part down.
The entire setup process takes about 5 minutes.
Once you’re done, it’s time for the YouTube setup.
How to Set Up A YouTube Channel
Before you dive into this piece, come up with a theme for your channel.
While you can film and post a variety of different pieces of content, it’s better if you can niche down and pick one single topic that your channel will be about.
This can be:
- Lifestyle vlogging
- Cooking or baking
- Education (teaching a skill, language, hobby, etc.)
- And, more!
Once you have got this figured out, it’s time to plan your content.
Creating a content calendar is not mandatory but a really great way to keep you organized.
Pro Tip: Be consistent posting your video content
One thing you’ve got to do is post your video content on a schedule.
This means committing to posting 5 times a month, or twice a week, or however often you’d like.
As your audience grows, they’ll get to know your schedule and look forward to when new content is posted.
This helps your channel grow quickly, too.
Your content calendar does not have to be formal.
Jot down your video ideas, when you’ll film, when you’ll edit, and when you will post.
This doesn’t have to be permanent but it helps to keep you on track.
If you really want to make this a lucrative, successful venture, like most things, you’ve got to treat it seriously and treat it like a job.
This mindset will help you get the best result.
Next, you’ll fill out your YouTube profile including the About section, adding a banner, and more.
Complete as much of your profile as possible.
This will make your channel look professional.
Equipment to Get You Started
Investing in good equipment will mean the difference between a growing channel and one that’s not.
With that said, equipment doesn’t have to be expensive and it doesn’t have to be expansive.
Don’t worry, you will not have to go all out and buy a fancy camera, microphone and other tools, at least not right away.
You can actually get pretty far using your cell phone and a tripod.
The equipment you get will also depend on the kind of content you’ll be producing.
For example, a tutorial channel that shows tutorials via screen share will need different equipment than a cooking channel that films how they create and prepare recipes.
Here is some basic equipment you might want to look into:
- Screen Capture Software
- Video Editing Software
Why a microphone?
The truth is, the audio from a computer or cell phone just doesn’t cut it.
It can sound grainy, distant, unclear, etc.
You can get a mic for as little as $35 on Ebay or Amazon.
The gold standard is a brand called Blue Yeti which starts at around $120.
You can go for this brand too but a basic mic will also do the trick.
This is one of the pieces of equipment that is highly recommended, above everything else.
Getting the Right Tripod
A tripod stands up from the floor or you can get a mini tripod that can stand on a flat surface like your desk, bed, books, etc.
The tripod will hold your camera, may it be your cell phone camera or actual video camera.
It holds the camera still so it’s not shaky when you’re recording and you can get a full image during recording.
The mini tripods are cheaper so if there are budget constraints, head to Ebay again and you can find them for around $13.
A larger tripod will be more expensive but the good thing is, either way, you’ll likely only need one tripod!
Picking Your Screen Capture Software Like a Pro
Screen capture software may not be needed for every genre featured on YouTube.
For those doing on-screen presentations, tutorials, and online case studies, screen capture software will be an invaluable tool for you.
How it works?
Just like it sounds, when running, screen capture software captures your computer screen.
This way you can show your audience what you’re working on and they can take a backseat look at the actions you do on screen.
A lot of people learn best from visuals so demonstrating exactly how you do a task on a computer is a great way to show others.
Screen capture software can help you do that!
Screencastomatic is a great entry-level screen capture software tool recommended.
It’s affordably priced and super easy to use.
It has beginner-level editing tools and has options to record only the screen, you and the screen, or only you.
Getting Video Editing Software
Next is video editing software and tons of YouTuber’s swear by Adobe Premiere Pro.
It’s a top rated software for video editing.
You will find a bunch of tutorials on how to use it, tricks and hacks, and more, right on YouTube.
And, they offer affordable monthly subscription plans where you can use Premiere Pro on a month-to-month basis, starting at around $10.
Choosing the Right Lighting
When it comes to recording yourself on video, lighting is everything.
You’d be surprised how much lighting plays a role in the success of your videos.
It means the difference between a professionally filmed video and one that’s not.
If you don’t have the budget for professional lighting equipment, the next best thing is natural light.
So, pick a big, bright window in your space, stand or sit in front of it and film, with your back to the window.
This is a great way to get some good light, on a budget.
If you do have a budget for lighting equipment, you can find some affordably priced lighting gear online starting at around $30.
On Amazon, they even have lighting packages with everything you need, purchased in a bundle.
This example for under $100 features all this:
- Bluetooth LED Ring Light
- Tripod Stand
- Dimmable Circle Lighting
- Additional Soft Tube
- Foldable Carrying Bag
- And, more!
Plus, there are many more lighting bundles just like this one.
Lighting is one of the easiest things to set up.
You literally set it up in your area, add lightbulbs (if needed), turn on and start filming.
Now that I’ve gone over some of the initial steps in starting and setting up a YouTube channel, let’s talk about the money!
YouTuber’s and Money
If you are starting a YouTube channel for the money, you are not alone.
Keep in mind, YouTube is a slow and steady race.
While some Tubers’ can take off, earning up to four figures after a few months of filming, these results are not typical.
I even saw a food channel start this year and in month 10, currently has over 700K subscribers and tons of viral videos.
It can happen but don’t count on it.
Don’t be discouraged though, you don’t need hundreds of thousands or even millions of subscribers in order to make a full-time income.
One channel I found, had 1,000 subscribers, earning $5,000/month!
There are a myriad of ways to make money with YouTube and you’re going to learn them all!
How to Make Money with YouTube
There are 4 main ways how to monetize your YouTube channel:
Ads or advertisements can be placed on your videos and you earn based on your watch time of those ads.
Sponsorships or brand deals are when you collaborate with a brand and feature them on your channel in a video, in exchange for compensation.
Product income comes from your own products that you create, digital or physical, and serve to your audience, earning money from sales.
Service income is your own service that you provide to your subscribers, making money when you secure new clients.
We will take a look at each money making method a bit closer.
How to Make Money from Ads
First, you can earn money with ads.
Ads (or advertisements) are through YouTube’s network.
If you’ve browsed YouTube yourself, you might notice that some channels have ads on them.
So, before you start watching a video or during the video, you are served ads to watch.
Youtubers make money from the watch time on their ads.
This is entirely calculated based on watch time, not subscribers or any other metric.
That means a small channel of 1,000 subscribers can earn more in ad money than a 100,000 subscriber channel possibly, if their watch time is higher.
How to Get Ads on Your Channel?
If order to be eligible for ads, you must meet these criteria:
- 4,000 hours of watch time in the last 12 months
- 1,000 subscribers
From here, once approved for ads, you can choose how often you’d like to have ads on your channel.
Obviously, the more ads you have, the more money you can potentially make.
For example, if you have a 30 minute video with 5 ads, you may make more money than a 30 minute video with 1 ad.
Keep in mind though, a lot of people are opposed to ads so having too many ads could mean lost subscribers.
It’s all a balancing act, sometimes.
With ads in place, you can make a ton of money, at any point in time.
I’ve seen young channels make $20,000+ in one month from a viral video.
And viral videos can happen at any moment so that’s the beauty of ads.
Now that we’ve nailed down this first monetization method, next let’s look at sponsorships.
How to Make Money With Sponsorships
Sponsorships or brand deals are one of the most lucrative ways to make money on YouTube.
Brands pick to work with you based on your niche and audience.
For example, if you run a cooking channel, your subscribers are going to be people interested in learning how to cook or enjoy cooking.
So, food brands may approach you, from meat subscription boxes, sauce brands, condiment companies, and more.
You can make $100 to $100,000 per brand sponsorship.
It’s really incredible.
To land sponsorships, you can take one or both routes:
- Join a sponsored network
How to Make Money with Sponsored Networks
A sponsored network is a company that brings together creators (like yourself) and brands, to collaborate on a sponsorship.
You join this network for free and then you can apply to, or be presented with sponsored offers.
If you apply to offers, you will login to the sponsored network website, review their list of opportunities and apply to the ones you have interest in.
If you are presented with offers, that means you’ll be contacted (usually via email) when a company wants to work with you, and you’ll be presented with all details of the collaboration to decide if you want to accept or decline.
How to Make Money Through Pitching
Making money with pitching means you will be contacting companies yourself, to collaborate on a sponsorship deal.
There’s no middleman sponsored network to help you, it’s just you and the brand.
This route requires more work on your part, but also promises more money, in some cases.
Tasks Required in Pitching:
- Researching companies to contact (including contact details)
- Presenting your ideas for collaboration, in an email
- Negotiating the terms of the deal (compensation, timeline, etc.)
- Following through and executing the campaign
Pitching alone can feel like a full-time job.
It’s a rewarding experience though, and once you land your first deal, you’ll want to keep going.
Which route should you take, sponsored networks or pitching?
Why not try both.
You can actually do both, maximizing your time and effort, to make the most money.
Sponsored Post Networks to Check Out
How to Make Money with Products
First, create products.
Then, sell to your audience.
Sounds like a no-brainer but, it can be difficult.
The good thing is, you have an audience.
You will want to create products that align with your channel and audience, which puts you in the best position to make money selling
How to Make Money with Services
Service income works similarly to product income.
You offer a service tailored to your audience and gain clients from your subscriber base.
Here are some services you might offer:
- Creative work
- Graphic design
- Video editing
How to Promote Products and Services on YouTube
The easiest place to promote is right in your description box.
Write a keyword-rich description sharing your products and services.
Make sure you have a shopping cart enabled and you’re good to go!
Resources You Can Use to Collect Payments:
Why Make Money on YouTube?
Making money on YouTube can be easy if you have the right tools.
Why make money on YouTube?
It’s a neat way of earning money passively.
And, as your channel grows, so will your income potential, possibly.
Top earners use a mix of different ways to make money on YouTube so, don’t be afraid to mix and match different monetization strategies to earn money.
How to Make Money on YouTube Without Making Videos?
This is possible.
You can make money on YouTube without making videos.
A lot of people don’t want to show their face on YouTube.
Others don’t want to go through the work of producing videos or doing much editing.
You can totally make money on YouTube without making videos.
Method #1 Pay for Ads
The first way you can make money on YouTube without making videos is to pay for YouTube ads.
This means you have an existing product or service that you’re trying to sell and you’re looking to get sales through YouTube’s ad network.
You create an ad, set an ad budget, and launch your YouTube ad campaign.
Method #2 Pay for Sponsorships
Next is sponsorships.
You don’t want to make videos but you want to make money so you work with video influencers to sponsor your product or service.
You will be the brand and the YouTube influencer will be compensated for featuring your brand on their channel.
Method #3 Compilation Videos
Lastly, you can make money on YouTube without making videos through compilations.
This means you use existing published YouTube videos and create a compilation, then post on your channel.
Stealing content is prohibited so it’s important that you use Creative Commons licensed videos for this and follow the rules.
Here are some examples of compilations you can create:
- Top 10 Cringiest Moments of Celebrities on Live TV
- 10 Best Live Country Recording Artist Performances
- 8 Best Pink Slime ASMR Moments
You pick a theme, scour YouTube to find videos (that are allowed) and fit your theme, then compile the videos into a compilation video.
Tons of YouTube channels do this, with a lot of success.
This is great if you don’t want to come up with content ideas yourself or you don’t want to film yourself on YouTube, or other reasons you might have for not wanting to make videos on YouTube.
Some examples of compilation channels to check out:
Who Can Make the Most Money on YouTube?
Anybody is eligible to make the most money on YouTube.
You can use a combination of the above monetization strategies to make money on YouTube.
Nothing is holding you back and if you’re serious about making money with a YouTube channel, start now!
Is Making Money on YouTube Easy?
Making money on YouTube is not easy.
It’s within reach but most YouTube channels are not making a lot of money.
It takes consistency, a lot of drive, dedication and patience.
I’ve seen channels go from zero to $12,000/month within their first year.
I’ve seen channels reach $3,000/month from ads in their third month on a brand new channel.
It can happen but not without a lot of hard work.
There you go, the inside scoop to making money on YouTube.
Through ads, sponsorships, your own products and services, you can start making money on YouTube.
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